Meeting/Event Information

For Friday lunch meetings, cancellations must be received by 5 p.m. on the preceeding Monday to avoid being billed. For other special events, cancellations must be received at least four days prior to the event to avoid billing. 

2017 IABC/Arkansas Summer Camp

June 30, 2017
8:30 AM to 1:30 PM
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Electric Cooperatives of Arkansas
1 Cooperative Way
Little Rock, AR 72209

IABC/Arkansas Summer Camp

Harness the Power!

When Tweeting Isn't Enough: How You Can Harness the Power of Social Media ROI, Brand Loyalty and Authentic Interaction

Who we are as a community is directly connected to who we say we are in the social arena, though too often the reality is that these are very different constructs. To authentically engage with any audience, it is imperative that we dive into uncharted waters by seeking out connections that wouldn’t occur organically. Unity is the ultimate goal in our digital communication efforts. Yet, how do we truly achieve it in light of today’s rapidly changing social media platforms?

We can decrease the gap between ideals and actions if we reach millennials and minorities not only where they are, but also where they are going through the creation of meaningful and engaging content. 



Ashley Small
Founder/CEO of Medley Inc.
PR & Digital Marketing Agency

Ashley Small’s proven PR and digital marketing strategies have helped brands grow their visibility, amplify their voice and expand their reach across the world.

In 2008, when social media was newly on the rise, Ashley set out on a mission to marry traditional PR with the latest trends in technology. She’s since launched a boutique PR and Digital Marketing agency, Medley Inc.,and has worked with organizations such as MLB, AT&T,The City of Houston and The Rose Houston to help meettheir marketing goals, specifically geared towards African American and Latino consumers. . Prior to formering Medley, Ashley worked with top national brands, political figures and non-profits such as Nintendo, Chilli’s, former Houston Mayor Bill White and Susan G. Komen for the Cure.

A Google AdWords certified specialist, Ashley’s been recognized by Fast Company Magazine and Houston Business Journal, and she’s also a graduate of the Goldman Sach’s 10,000 Small Businesses program. She serves with several nonprofit organizations including Girls Inc., Women Empowering Nations, Lemonade Day Houston, Black Girls Code and the I'm Me Foundation. Through her work in the community, she has educated and trained more than 400 hundred girls and budding entrepreneurs in the areas of technology, social media and leadership development. 

A champion for diversity and inclusion, Ashley has tenaciously pursued and secured local, state and national designations such as WBE, DBE, HUB and WBENC.

Objectives and Takeaways

  • To introduce concepts that will ultimately help members of the IABC/Arkansas chapter make real connections with target audiences
  • Share research-based data on trend forecasts and best practices in today’s digital environment
  • Provide an overview of messaging tools to help members authentically engage with millennial and minority audiences online
  • Offer recommendations on applicable tools to help streamline digital efforts and measure social media ROI
  • Instruct on best practices to meet the demands of today’s rapid news and media cycle, while also cultivating meaningful relationships online 


In addition to featured speaker Ashley R. Small, Summer Camp '17 includes a panel discussion on “Diving into Uncharted Waters.” Here's a sneak peek:


  • Examples of diving into uncharted waters from your personal perspective and experience
  • Seeking out new connections to reach hard-to-reach audiences
  • Millennials and minorities: are they listening? How do we reach them? Do we need custom messages to reach them
  • Creating value in messaging
  • Successes and failures we can learn from

Moderator: Ashley Small


  • Emily Reeves Dean, Director of Brand and Social Strategy, Cranford Co.
  • Pam Jones, President/Lead Strategist, Culturally Connected Communications
  • Mark DeYmaz, Pastor/Directional Leader, Mosaic Church, Little Rock
  • Pamela Smith, Communications Director, Little Rock School District


How the day breaks down...

8:30 - 9 AM | Check-in, Snacks and Caffeine

9 - 10:30 AM | SESSION 1 
Harnessing the Power of Social Media

10:30 - 10:45 AM | BREAK

10:45 – NOON | SESSION 2
Authentically Engaging Millennial and Minority Audiences Online 

NOON - 1:30 PM | Catered lunch and panel discussion on reaching diverse audiences via social media.

1:30 PM | Dismissal




$100.00 Members

$125.00 Nonmembers/Guests

$50.00 Student


2017 IABC/Arkansas Summer Camp Registration