Meeting/Event Information

For Friday lunch meetings, cancellations must be received by 5 p.m. on the preceeding Monday to avoid being billed. For other special events, cancellations must be received at least four days prior to the event to avoid billing. 

Content Marketing - October IABC/Arkansas

October 27, 2017
11:45 AM to 1:00 PM
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CALS Hillary Rodham Clinton Children's Library
4800 W. 10th St.
Little Rock, AR 72204
https://www.cals.org/about/locations/childrens-library.aspx
 Directions

October speaker brings the latest on content marketing

In today’s fast-paced, digital world, content marketing has changed the way businesses reach their audience. Our October speaker, Sandra McGrew, will discuss how to use this tactic to create dynamic relationships with stakeholders, clients and consumers.

Don’t miss this exciting program on one the newest tools in the toolbox. Our meeting will find us a new location, the Hillary Rodham Clinton Children's Library at 4800 W. 10th St.

At her core, Sandra McGrew is a storyteller. As a 14-year media veteran and marketing professional, Sandra leads the newest division within Ghidotti Communications as Director of Content Marketing.

Content marketing is quickly changing the way businesses interact with their customers and Sandra identifies effective, creative ways for businesses to convey key messages to their target audiences.

She oversees The Arkansas 100, which consists of a bi-weekly e-newsletter, website and social portals that tell stories of Arkansas in 100 words or 100 seconds. It covers everything from travel and culture to business and entrepreneurship and everything in between.

Before joining Ghidotti, Sandra has served as editor-in-chief of Little Rock Soirée magazine where she established the magazine’s digital presence by launching its website and very popular daily e-newsletter.

After graduating from Harding University with a degree in journalism, Sandra spent the first seven and half years of her career as a television news reporter, then served in state government both as the spokesperson for the Secretary of State under Charlie Daniels, and later as the public information officer for the Arkansas Insurance Department’s Rate Review Division after the Affordable Care Act passed in 2010. There, Sandra joined the team that helped launch a statewide education campaign promoting provisions of the new law, including the new marketplace.

Sandra volunteers her time as a board member for Yoga Warriors, a nonprofit dedicated to promoting the benefits of yoga to help relieve stress and symptoms of cancer. She is also the Vice President of Ad Club Little Rock, the Little Rock chapter of the American Advertising Federation.

A mother of a precocious toddler, you can often find Sandra sprinting after her daughter at various places around Little Rock on the weekends.

Tickets

$25.00 Members

$30.00 Guests