Meeting/Event Information

For Friday lunch meetings, cancellations must be received by 5 p.m. on the preceeding Monday to avoid being billed. For other special events, cancellations must be received at least four days prior to the event to avoid billing. 

Time for a makeover? Let's discuss strategic rebranding.

March 29, 2019
11:45 AM to 1:00 PM
 Add to Calendar

The Little Rock Club - Regions Building, 30th Floor
400 W Capitol Ave
Little Rock, AR 72201

Time for a Makeover?
A rebranding effort can be exciting, but it can also be daunting, time-consuming and expensive. You should have a compelling, strategic reason for wanting to rebrand.
Join us for our March meeting as Carol Cassil, MPA, APR, walks us through a rebranding journey driven by research, focus groups, workgroups, collaboration and the creative process. Carol is the director of communications for AFMC, a nonprofit health care organization. She has led and managed branding and rebranding efforts for corporate and nonprofit organizations over the past three decades.
Carol Cassil, MPA, APR, has had a successful career in marketing and communications, having led complex branding efforts for corporate and nonprofit organizations. She joined AFMC in 2014 as communications director after serving as senior specialist in AFMC’s strategic development department from 2009-12. As director, she leads a seven-person team responsible for the organization’s marketing, communications, traditional and social media, and creative production.
Cassil serviced as global marketing director for Fidelity Information Services, and as a senior public relations manager for Stone Ward and Acxiom.
She received a bachelor’s degree in journalism from the University of Arkansas at Little Rock, as well as a graduate certificate in nonprofit management. Carol earned a master’s degree in public administration from UA Little Rock in 2016.
She earned her Accreditation in Public Relations (APR) and was recognized by her public relations peers with PRSA’s Crystal Award and Compass Award. Carol is past president of the Arkansas Chapters of Public Relations Society of America and International Association of Business Communicators.


$25.00 Members

$30.00 Guests